The Brand
Inovar Floor range of laminate flooring defines and enhances the characteristics of homes and cultivates a pleasant working environment in offices. Inovar Floor's collections provides consumers with a choice of rustic experience, classic elegance or urban living theme

As Inovar Floor is made from local hardwood, it is stronger, more durable and longer lasting then other imported brands. The supply of the local hardwood is from plantation forest, thus eliminating the need to extract from natural forest, making Inovar Floor a natural product that is environmental friendly. The design layer is reproduced from real timber using sophisticated technology. Wood decors are reproduced from original timber to give that true to live feeling without having to exploit the natural forests

Inovar Floor's brand promise "Peace of Mind" is supported by its key attributes. The high quality laminate flooring rivals that of good natural timber. It can be installed on top of any existing hard surface flooring without the need to hack the old flooring away, thus saving time and money. The completely sealed surface does not allow the breeding of dust mite or micro organisms unlike other floor covering material like carpets. This creates a healthier option for the children and makes it the best option for selecting a floor covering material, whether it is for home or office.

The ease of maintenance of the product has been one of the selling points of the Brand. General daily maintenance requires vacuuming, light dusting and sweeping only. Inovar Floor provides free installation for its customers and offers a SOLID Direct Manufacturer's warranty against staining, fading and surface wear-through.

The distribution of Inovar Floor's products and services is done through direct sales from its four Direct Factory Outlets within the Klang Valley and nationwide distributor network for both home owner retail market and developers housing project segment.

Brand Communications
Inovar Floor promotes its brand through advertisements in the mass media. Three percent of the Brand's gross revenue is put aside for advertising and promotional campaigns. To reach its target audience, Inovar Floor advertises in the Homes Section of local newspapers and lifestyle magazines. For the year 2008, it has embarked on a radio campaign.

It participates in trade fairs in Malaysia and overseas to further strengthen its brand presence. The website provides another channel of communications for Inovar Floor.

Brand Values
Inovar Floor is committed to creating a healthier environment for the present and future generations. Its laminate floorings are dust mites' resistance and do not breed other micro organisms due to the sealed surface of the floorings. It is also aware that for the Brand to be sustainable, it has to have a renewable harvest policy for its raw material. The tropical hardwood utilized is under the strict management of plantation forest instead of extracting it from natural resources. This will ensure that the environment is well protected and at the same time consumers can still enjoy to have environmentally friendly products in their homes.

*Inovar Floor uses local hardwood material and this makes it the most water-resistant and termite-resitant laminate flooring available in the market. Inovar Floor has been recognized as the world's largest exporter of superior water resistant laminate flooring.